User blog:Kate.moon/Franchises Jump on Food Truck Bandwagon

Dairy Queen; Taco Bell; Subway. Do they sound familiar to you? Of course; these have been stable fast-food franchises for as long as we can remember. Located in just about every city in America and many abroad, they represent the old-fashioned quick lunches and fixes that we're all familiar with. Yet, these options may just be getting phased out by the new convenient cuisine options about town: food trucks. Mobility, efficiency, speed AND interesting food options are the hallmarks of a great food truck. Do they taste good? And more importantly, despite the novelty of the cuisine, does it taste good? Yes.

This is why established franchises are jumping on the food truck truck. They're still in the conception stage and often used for catering or promotional purposes. But unlike traditional food trucks, they're more about stability. They're just an arm of the branch of the franchise.

"In many ways, food trucks from franchises are the opposite of the gourmet trucks that plot their course via Twitter and force eaters to follow them like the Pied Piper around town. Jones thinks the secrets to his Cousins trucks are reliability and predictability. "You have to make sure you're fully committed to the truck, and treat it like another store," he says. "It's not just something you do when you feel like it. Those people in the business parks rely on you being there. They trust you, so they don't pack a lunch."

They're the opposite of food trucks that are trying to establish their reputation via Twitter or Facebook. Could that capture the attention of the fickle public? Still remains to be seen...

Source
Entrepreneur